What we do
We work with a talented team of journalists and editors to produce sparkling copy for our licensed products and for client e-newsletters, websites and print publications. All of our content is kept relevant and up-to-date by our formidable team of editorial project managers with strict maintenance schedules and expert input.
Licensed content – For clients looking for high quality, off-the-shelf, small business content for websites and e-newsletters, we produce a range of products available to license…
- Directors’ Briefing
- Start-up Briefing
- How to Do It
- Action Lists
- Business FAQs
- Small Business News
- Small Business Update
- Legal News
- Legal FAQs
- Legal Alert
Bespoke content – We provide bespoke content for our clients in line with their marketing goals. Our editorial and content services include research, scoping, interviewing, writing, editing, sub-editing and proofing…
- Private client
- Legal news
- Web copy
- Case studies
- Sector content
- Print publications
Legal content – Our experienced team of legal writers and editors produce off-the-shelf and bespoke legal content for use on websites and in e-newsletters and print publications…
- Law Donut
- Ask a legal expert – lead generation
- Legal Alert
- Legal FAQs
As well as the content itself, we can provide the full range of digital services from strategy and planning to delivery of complex web applications:
- Business websites and applications
- Online tool and diagnostic development
- Consultancy services
- Social media
There are five Donut websites providing in-depth help and information to SMEs: Start Up Donut, Marketing Donut, Law Donut, IT Donut and Tax Donut. This pioneering and collaborative project provides unique marketing opportunities for corporates, law firms, accountants, chambers of commerce, enterprise agencies, IT support firms, trade associations and individuals:
- Branded websites and
- Business offers
- Ask a legal expert
Sponsorship of Start Up Donut and Marketing Donut is without doubt one of the best decisions we've taken this year. Not only have we had a fantastic return on investment - with regular weekly sales - we have also had an agile co-operation with the Donut teams on social media, and this has led to a wider awareness of our brand and offers. Altogether an immensely worthwhile partnership.
Working with BHP has helped Dell extend its reach to the small business community. Sponsoring the IT Donut has positioned our brand alongside helpful business content and shown Dell as a thought-leader and key supporter of small businesses. In addition to the sponsorship, we’ve had the benefit of using a variety of the Donut content on our small business advice centre and in our newsletters. The team at BHP clearly understand the needs of small businesses and their flexible approach to working directly with Dell and our agencies has helped achieve our aims. Overall it’s been a successful partnership and we’re extremely pleased with the results.
Andrew Miller - Dell Small Business Marketing Manager
As a forward-thinking firm, we wanted to be ahead of the game and by gaining exclusive rights and having our own Law Donut for the Thames Valley, BHP provided an excellent tool for our clients. Clients need to know the information they access is up-to-date and authoritative. It is much better for them to look for content developed specifically for the needs of business rather than Google their problem and be faced with having to assess thousands of web pages for accuracy, timeliness and relevance. Using the Law Donut, our clients are assured of all of the above.
Sam Howe – Senior Marketing Executive
B P Collins LLP
The Tax Donut content gives us the edge over our competitors. Our clients and prospects are happy because we’re giving them great advice for free and we’re reaping the rewards of having our own resource, newsletter and tweets all lined up, which saves us time and the worry of writing the content. It’s definitely been a wise investment.
BHP provided us with an impressive range of skills and project management from the initial meeting, right through to the final delivery of the IP Healthcheck.
Intellectual Property Office