BHP’s Start Up Donut highlighted in new small business app

Hiscox app for small businessA new small business app has been launched featuring content from the top websites in the SME market. Hiscox Informed is a branded social magazine app that provides small business owners with access to expert opinions and advice on all aspects of running a business. The app has been designed by specialist small business insurer Hiscox, and tech start-up Better Than Paper.

The app is free to download and aggregates relevant information and practical tips from selected media sources, respected business leaders and entrepreneurs themselves, to provide live, up-to-the-minute news and content while on the move.

Annabel Venner, Marketing Director at Hiscox, commented: “Small business owners tell us they are information hungry yet time poor, and don’t always have the access to experienced mentors who can help advise them. The businesses with the best chance of success are those that are aware of what’s going on around them and know how to adapt to changing trends. Hiscox Informed allows entrepreneurs to easily tap in to relevant and interesting insights which could help them make more informed decisions while they are busy making their businesses work.”

Start Up Donut, the small business website run and managed by BHP Information Solutions was selected amongst a group of other well established business sites, each contributing a selection of content to help support the app.

The ‘Hiscox Informed’ app is free to download for iPhone, iPad and android tablet devices. For more information, visit the Hiscox website.

Ian Creek is Digital Marketing Director at BHP Information Solutions. Follow @IanCreek on Twitter or find him on Google Plus.

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