BHP has run specific sales-generation campaigns for many clients, including Wales Trade International, the National Federation of Enterprise Agencies and HBOS Vehicle Finance.
Rory MccGwire, BHP managing director, comments: “Our solutions have given many of our clients a far better understanding of SMEs and how they can promote their products and services more effectively to this notoriously fragmented market.
“We come across a lot of organisations that are wasting money by selling at SMEs — buy this, buy that, attend this seminar, use this service. At BHP, we take a different approach and one that yields far better results.”
Hot prospects
BHP uses high quality business content to attract SMEs and then uses pioneering technology to filter out the ones that are not interested in our client’s proposition. “The ones that are left are your hot prospects,” Rory continues. “At the point when SMEs are almost ready to buy, we give them the background information they need to make an informed purchase decision. At that point, we show them your offer.”
So while many organisations are busy turning SMEs off and driving them away, BHP is winning them over by helping them.
“We provide extensive reporting on websites and e-newsletters we host for our clients,” says Rory. “This enables them to take a more precisely tailored approach to marketing, because they can identify which users are interested in which particular topics,” he concludes.
