When it comes to the marketing of legal services, simply generating leads is pretty pointless, because these leads rarely turn into instructions but they can end up wasting your time.
As a lawyer you know that the main way to win a new client is to be personally recommended to that client by a third party. So the question then becomes, how can you create this sort of advocacy? The other key to success is enabling prospective new clients to become familiar with the fee-earners in your firm.
Let us summarise how the Law Donut website achieves both advocacy and familiarisation.
World class
The Law Donut is a world-class website with a quality and volume of reliable, practical legal advice for businesses that cannot be matched. It has answers to more than 1,000 of the most common legal questions asked by businesses, as well as having video, interactive toolkits, briefings, checklists, blogs and a forum.
We syndicate the website to law firms across the UK, who register their suitable clients as users. These clients can then access the mass of content that would otherwise sit behind registration. They also receive the MyDonut newsletter from your firm each month, which includes the most popular items of content from all the Donut websites that month.
Make the Donut your own
We ‘skin’ a Law Donut website for you. This means we add your logo to every page and we put the name and photo of your appropriate fee-earner beside every item of content, linking through to that fee-earner’s biography and contact details.
We work with you to make the Law Donut a legal resource for your firm, with dozens of links to and from your own website. Likewise we skin the MyDonut newsletter for you, adding your logo and contact details free of charge. You can also add extra articles of your own with just a small fee to cover our costs. You register the clients and prospects who you want to access the website and newsletter (with their agreement), and, importantly, you retain ownership of those users.
We also give some firms a local ‘territory’, defined by postcodes. We can then bring you large numbers of new users from that geographical area. Some of these will be the local registered users of the other Donut websites (eg the local Chamber may have registered their members on their own customised version of www.marketingdonut.co.uk, and similarly the Enterprise Agencies may have registered many of their clients on www.startupdonut.co.uk). Others will be local users who found the Donut websites via search, or via the hundreds of links from third party websites, or via social media, or via other national and local marketing channels.
We now offer a range of consultancy packages too
If you want to make the most of your online content, build better cross selling opportunities or get to grips with social media our Law Donut consultancy packages are just what you're looking for. Delivered by expert professional services consultant Helen Hammond the Law Donut consultancy packages are designed to provide you with a practical action plan to help your firm achieve your goals.
Take a look at the packages:
Law Donut consultancy packages
Get the ball rolling
To find out more about making a Donut your own, call Anthony Mullinder on 0117 904 2224 or get in touch via email.