The Donuts are a breakthrough set of sites that offer small and medium-sized businesses free access to essential advice, tools and resources.
BHP Information Solutions has nearly two decades experience of providing answers to the questions asked by owner-managers of small firms. The Donut sites bring this experience together in a user-focused, advertising-free environment, covering the areas where SMEs really value support – marketing, law and starting up.
Managed by specialist business editors, the Donuts also use the expertise of business advisers and recognised experts to bring the most reliable, comprehensive and accurate support to the diverse and difficult-to-reach SME market.
Creating virtuous circles
Why are they called Donuts? Well, we’re rather fond of them. But there’s more to it than that. Donuts are round – and the benefits of our Donuts spread around everyone who works with SMEs as well as the SMEs themselves.
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The SME gets access to invaluable free advice and support by using the website.
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Our distributors and syndication partners get a wealth of high-quality business support to offer their SME clients without management and updating overheads.
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Our experts show their value and experience to small businesses in a constructive environment.
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Our sponsors get their brand in front of the elusive small business community through a variety of channels, making it an extremely cost-effective route to market.
Available in three flavours
We’re currently running three Donuts – the Marketing Donut, the Start Up Donut and the Law Donut.
The Marketing Donut offers practical, no-nonsense advice on all areas of marketing for small firms. Presented in an SME-focused context, the site covers marketing strategy, internet marketing, advertising, customer care, sales, market research, direct marketing, exhibitions and events and PR.
Visit the Marketing Donut
The Law Donut helps take the worry out of compliance for small firms. Plain English advice on areas such as employment law, handling disputes, trading law and regulations, IT law and data protection, credit control and debt recovery and insolvency.
Visit the Law Donut
The Start Up Donut offers a helping hand where new enterprises need it most – the critical pre-start phase and early trading. All the key areas are covered – validating the business idea, business planning, finance and tax issues, premises and law, sales and marketing, employing people and managing IT.
Visit the Start Up Donut
Each of the Donuts also has a growing forum and an active blog, where small businesses can get advice from peers, and experts can support and connect.
Want to know more?
You can get involved in the Donuts in a number of ways.
Sponsorship offers a cost-effective route to the fragmented SME market.
Being a Donut expert helps you show your value to small businesses for a small investment of time.
Branded Donuts allow your organisation to present the Donuts as your own, without the significant investment involved in creating and managing SME-focused content.
