Creating virtuous circles

Why are they called Donuts? Well, we’re rather fond of them. But there’s more to it than that. Donuts are round and the benefits of our Donuts spread around everyone who works with small businesses, as well as the businesses themselves.

  • The small business gets access to invaluable free advice and support by using the website.
  • Our local partners (chambers of commerce, law firms, accountancy firms, enterprise agencies) can license their own customised version of the website(s).
  • Our experts show their value and experience to small businesses in a constructive environment.
  • Our sponsors get their brand in front of the elusive small business community through a variety of channels, making it an extremely cost-effective route to market.

Available in five flavours

The Law Donut is licensed only to law firms. It covers areas such as employment law, handling disputes, trading law and regulations, IT law and data protection, credit control and debt recovery and insolvency.

The Tax Donut is licensed only to accounting firms. It demystifies tax, covering everything from tax returns, income tax, paying employees and VAT to capital gains and even business rates, as well as our picks of the best tax calculators online from HMRC and other experts.

The IT Donut is licensed to accountancy firms and chambers of commerce. It offers straightforward, jargon-free advice to help small businesses in the use of technology. It covers a number of topics including hardware, software, buying and managing IT, networking, the internet, IT security, communications, IT support and IT training.

The Marketing Donut is primarily licensed to chambers of commerce. It offers practical, no-nonsense advice on marketing strategy, internet marketing, advertising, customer care, sales, market research, direct marketing, exhibitions and events and PR.

The Start Up Donut is primarily licensed to enterprise agencies. It offers a helping hand where new enterprises need it most – the critical pre-start phase and early trading. All the key areas are covered ­– validating the business idea, business planning, finance and tax issues, premises and law, sales and marketing, employing people and managing IT.

Each of the Donuts also has a growing forum and an active blog, where small businesses can get advice from peers, and experts can support and connect.

Want to know more?

You can get involved in the Donuts in a number of ways.

Sponsorship offers a cost-effective route to the fragmented small business market.

Being a Donut expert helps you show your value to small businesses for a small investment of time.

Branded Marketing, Start Up, LawTax and IT Donuts allow your organisation to present the Donuts as your own, without the significant investment involved in creating and managing small business-focused content.

Marketing Donut
IT Donut screenshot
Tax Donut screenshot