Expert guidance

When reviewing the small business pages of its website, Royal Mail turned to BHP. The organisation also asked our advice on how to add value and build traffic.

Our aim was to add value to each customer’s visit, so we recommended implementing e-learning modules that encourage owners to:

• assess how they do things
• learn valuable information
• come away with action plans tailored to their needs

Learning increases traffic

Val Walker, Royal Mail, says: “The modules created by BHP are fabulous — they’re so refreshing and easy to follow. The information is easy to digest because it’s presented in various formats: snippets of information; expert tips and links to other websites.

“The modules have a 51 per cent completion rate to date — which is excellent. They give our small-business customers another reason to keep visiting www.royalmail.com/smallbusiness.”

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