Previously, many enterprise agencies struggled to maintain meaningful, ongoing contact with their clients. To overcome this, BHP and the National Federation of Enterprise Agencies (NFEA) teamed up to launch the localbusinessadviser e-newsletter service.

The service is designed to be customisable for each of up to 130 enterprise agencies. Thanks to the ability to effortlessly incorporate localised content, crucially, regional identity is maintained and a monthly mix of national news, features and business advice delivered.

Because of the localbusinessadviser website and email support, pre-start, start up and other small businesses up and down the country are now benefiting from a dependable and accessible library of high quality business advice.

Topical, traceable and tailored

George Derbyshire, NFEA chief executive, says: “The e-newsletter is 100 per cent trackable, so our members know what’s hot with their local start-up clients. They can quite literally ‘take the pulse’ of the people they serve. And most importantly, the service is affordable to enterprise agencies and easy to use for their customers.”

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