Each month, BHP's editorial team researches, writes and produces Small Business Update (SBU) - a set of in-depth features, expert interviews and checklists aimed squarely at the small business. Included in SBU is Legal Alert, a summary of new and pending laws and regulations.

This combination of articles and topical content is written in BHP's customary no-nonsense style, and is ideal for organisations seeking added value for their newsletter offerings. It's this which appeals to Business Link East, which uses SBU as support for its own newsletter material.

John Murphy, Business Link East's E-Communications & Marketing Account Manager, explains: "Each month, we select  from SBU the items that best meet our needs for the issues and campaigns our newsletters are addressing. We know that we can turn with confidence to strong, well written material to support our activities."

SBU material is used in The Loop, the newsletter produced by Business Link East  for all the businesses it works with in the East of England.

"BHP is always seeking to ensure we get the best from our SBU licence", continues John. "We know that we can talk to them about forthcoming SBU stories and suggest topics. Nine times out of ten we find they're already working on something that meets our needs."

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